Joie: Product Listing Page

E-COMMERCE | RETAIL

Background

Currently, Joie has a few customer-facing websites. One of them being an e-commerce site. The goal was to bring all of these sites together to create one new, cohesive experience. The product listing page redesign was just a small part of the overall redesign project.

Prior to me starting with the company, an outside agency was working with the Joie team to create a new design.

I started working on this project in January 2022 when I saw the many issues, most with accessibility, that the new design would cause. Due to the strict timeline, I did not get the chance to user test on most of the designs throughout this project. With most “templates”, I only had a 2-week period to clean up the designs.

    • UX Researcher & Designer

    • Global Brand Director: Shannon Jacobson

    • IT Manager: Amy Chen

    • Creative: Holly Priore / Wyatt Kring

    • Product Managers: Sarah Harbold & Brett Relken

    • Content: Karri Gonzalez

    • 3 Weeks

    • Figma / Miro

Research

Current Experiences

I gathered screenshots and videos of the websites users were experiencing today. This included the “brand site” and the “e-commerce site”.

Brand Site

E-Commerce Site

Designs

Mobile Screenshots

Desktop Screenshots

Results

The new website will be launching early 2023. Once it’s been up for a bit of time, I’ll be able to share some (hopefully exciting) data!