Joie Baby / 2022 / UX / Web

Adding Signature Collection to Website

PROJECT BACKGROUND

Joie has a premier, luxurious collection called Joie Signature. For their new e-commerce website, we needed to find the best way to market it to customers.

ROLE

UX Researcher and Designer

Research

Current Experience Analysis

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Agency Experience

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Featured
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Competitive Analysis

After learning about

  • REI / REI Outlet

  • American Eagle / Aerie

  • Pottery Barn / Pottery Barn Teen / Williams Sonoma

  • Banana Republic / Gap / Old Navy

Ideation

Sketches

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Design