WHEN IT COMES TO….

Managing People

Leadership style

I serve as an open door for my team, offering support when they encounter challenges, providing a space for them to vent, facilitating brainstorming sessions, and discussing exciting opportunities. I prioritize their tasks, safeguard their time, and ensure they have the necessary moments for rest and rejuvenation.

Career growth

I've grown up with "tough love," facing professors who ripped my work from walls and colleagues who offered brutal honesty about my projects. I've encountered challenges, from vague questions to unconventional approaches.

As a leader, I thrive on challenging and questioning. I encourage my team to think differently, listening to their curiosities and goals. Together, we create plans to achieve those goals. I seek out sparks, fanning them into flames, and believe in straightforward honesty, avoiding tip-toeing around any issue.

WHEN IT COMES TO….

the UX process

I believe in trying and failing

Personally, when I make a mistake, I'm committed to ensuring it doesn't recur. Throughout my career, I've observed a reluctance to embrace failure in both individuals and companies. Many exceptional ideas remain unexplored due to the fear of stakeholders or business leaders to take risks. I advocate for a testing approach—trying, observing, learning, embracing both success and failure, and iterating for improvement.

Listen, listen, and listen some more

Understanding your customers is indispensable when venturing into a new product. It's crucial to continually listen and learn about what brings them joy, frustration, and gratitude.

  1. Strategy: understand the goals and set your KPIs

  2. User Research: test, observe, gather initial feedback, run competitive analysis

  3. Design & Collaborate: sketch, wireframe, visual design, prototyping, work with engineers, writers, and other designers

  4. Test: in person interviews, qualitative/quantitative user testing, surveys; whatever you can get your hands on

  5. Launch the product

  6. And never lose sight of it.

The work is never truly "done." After launch, it's vital to monitor performance and embrace iteration for sustained success!